The newest branch of Eye Care embarks on a complete distinct concept, given inspirations from the brand's diversity and its technological advancement. 

From the outside, passersby are visually attracted by a brightly lit massive window display on one end and TV screen on the other. The feature point of the store—cloud-like ceilings, locates at the heart of the space guiding visitor's eye to take a deeper journey from the first glance. The ceiling's organic geometry and its playfulness is a creative touch to cater ones experience of an undisruptive customer's journey. 

The retail space creates a store-within-store concept where each product category is put in placed and labelled by its type and brand. We design a few different stations such as regular to premium product cabinets, bestsellers, personalized lens corner and information, kid's area, etc. This would ease the browsing experience while educating on new product's update and guidance. 

To round off the retail experience, we pay close attention to materiality and lighting. We add textural details and pattern to the flooring and wall, giving a sense of raw coldness to counterbalance the smooth bright surfaces. Refined calibrated lighting enriches the perception of the products and makes the whole space come together.