Eye Care is a renowned optical chain store in Cambodia which has been established for almost three decades with a clear vision and community-oriented mission since the beginning. Regarding its ongoing success, Eye Care is now opening another new branch and we are pleased to be part of the store design and bring distinct conception to the brand's new image.

The store's appearance and aesthetic are modernized and harmonized in terms of design language and materiality. We juxtapose two primary elements of oak wood texture and white surface to create a visual contrast and spatial depth throughout the space. A crafty introduction of curve/round edges can be found at wall partition, ceiling, and display cabinets; so as to add softness to the eye and suggest flowing movement during customers' journey.

An important factor of this project is to efficiently locate all the product cabinets/stands plus their new lenses personalized station and small playground for children. As for the store layout design, we thoughtfully and strategically maximize the space for sales potential with a couple of window displays at the shopfront, immediate customer's welcoming signs and attractive display tables. Visitors are encouraged to browse products and walk around the store conveniently as there is a constant spatial correlation and diverse product variation from one spot to another.