
HYPR Store
This renovated two-shophouse project reflects the modern elegance of youth, with red as the primary color to enrich visual appeal and align with the store's logo. The exterior features two distinct sections, utilizing angled forms on the facade and entrance. This design is complemented by contrasting colors and materials that highlight the store's entrance, accentuated by an oblique logo wall.
A bold red pathway leads the customer into the store, which is the focal and beginning point for shopping for the merchandise. Right beside the entrance, the waiting and checkout area are positioned in front of a mesh wall highlighting the limited-edition items. The store's layout organizes product displays into zones: seasonal products on the left and general items, including new arrivals and bestsellers, on the right. Try-on benches and fitting mirrors are strategically placed within each zone for convenience and to ensure a fluid and efficient shopping experience.
The store's aesthetic is elevated through a harmonious combination of red, white, and daylight-inspired lighting. Checkout areas and product displays are illuminated to underscore the modernity and sophistication of the collection. The interplay of color, material, floor lettering and lighting energizes the interior, and provides balance, creating a youthful and playful atmosphere.














